Why should Google rank your blog in the top 10?
It wants to send people to trustworthy websites that answer their questions in the best way.
This is why your blog needs to be focused on your area of expertise and the information your audience is
This is where your keyword research comes in.
Once you’ve made a list of relevant keywords, then it’s time to check out your competition.
You can analyze the results that already feature in the top 10 to find out what makes them successful:
● How long is the content?
● What topics do they discuss?
● What type of domain are they (if they’re .edu, they can be difficult to beat)?
Credit to: Neil Patel (SEO Expert)
If you want to rank for a certain keyword, then you’ve got to use it and show Google that word is central
to what you’re writing about.
You can do this by including keywords in: headers, meta descriptions, image files, page content, alt text, and URL.
Remember: Just stuffing keywords into your text at every opportunity isn’t going to look or feel natural, and it’s going to put human readers off.
Google understands the importance of user experience, so a big part of your on-page SEO is making sure you tick these boxes.
People want a clean and fast user experience, so it’s important to take care of the following as well:
● don’t keyword stuff
● optimize images
● break your page down into easy-to-read sections
● avoid thin content
What’s the number one thing that drives you mad about a website?
Google doesn’t want to send people to websites that annoy its users, so it keeps a close eye on metrics, such as load speed.
This means you need to do everything you can on the technical SEO side of things to ensure your pages are performing for the readers.
We want to see evidence that what we’re being told is trustworthy, and when it comes to your blog, Google wants to see the same thing.
It wants to see who is backing up what you’re saying, and the way it does this is by analyzing your link profile (the links pointing from external websites to your pages.)
How Backlinks work: the more people you have backing up what you say (linking to you), and the more authoritative those people are, the more Google is going to trust your information.
Blogs can offer value to the reader for different reasons:
They address pain points, answer a question, entertain, or some combination of the three.
It’s likely Google pays attention to engagement in some way, and even if it didn’t you still need engagement to turn clicks into something valuable for your website.
Here are my 9 ingredients for great contents:
1) Original contents: always put your own take on things, and don’t rehash old ideas.
2) Headlines are key: make your headlines concise yet catchy and draw people in.
3) Make it actionable: give people the information they need to take action.
4) Provide answers: providing good answers to search queries is the reason search engines send people to you.
5) Be accurate with Sources and Reports: use reputable sources and check your information.
6) Be thought-provoking: encourage people to explore the subject further.
7) Don’t just rely on text: use images and videos to appeal to more people.
8) Cut out the fluff: people want you to get to the point.
9) Keep updating your website and blogs posts: keep your information relevant and up to date.