BIC began simply – with a vision and a pen. The goal was to create a product to answer a fundamental consumer need: a smooth, effortless writing tool. But what resulted was so much more: BIC democratized the art of writing and gave everyone the power of creative expression. Today, BIC is evolving with our consumers, creating essential, iconic, sustainable products made simply and creatively. We will continue to enhance consumers’ daily lives and make products that are accessible, offer value and performance and earn trust around the world. We are reimagining the everyday, designing the simple solutions that empower self expressions.